I have been able to witness the ups and downs of this new industry, and spent exciting years as a leading manager in various agencies with national and international clients and brands. I am specialised in digital concept development, UX design and usability: from unique idea to creative concept to wireframe and prototype as the masterplan for web designers and programmers.

What has never changed:  without 'Joy of Use' no users - regardless of platforms, new devices, application or uniqueness of a product. To me it's always a great experience to dive into the user's mindset, a challenge that never will end. Stay curious!